On-Page SEO

Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?

Search engine optimization has more misleading advice and shady “service providers” than anything I’ve seen online. This video is going to give you a solid grasp of the basics of SEO in just one video.

I really turned up the fire-hose on this one!  If you want to learn about a great course that breaks it all down step-by-step in a super easy to follow fashion, watch this video: https://www.youtube.com/watch?v=pFRvTt42Ei4

Search engine marketing and optimizing for search engines has helped my wife and I grow our business from the ground up with as little as $100 to start.

This small investment in a web hosting combined with a large investment of time and energy creating and publishing content and optimizing that content has led us to reach nearly 10 million people with 20 million page views in just seven years.

If you stay focused on the core concepts and the basics of SEO… Ignore the hype, the sales messages for the shiny “shortcuts” and shady “blog network” vendors you can build a solid website that drives hundreds of thousands of visits per month from the search engines, too.

It is always important to begin by thinking about the platform your publishing to, in this case it’s Google, and what their goals are.

Understanding that the search engines goal is to deliver 1) highly relevant and engaging results for its users and 2) relevant advertisements so it can earn revenue you quickly can realize that becoming a partner of Google who publishes excellent quality and highly engaging content focused on what people are searching for is key.

You can help Google achieve their goals and in return Google will rank you high and drive traffic your way. The only “shortcut” there is to achieve success with search engine optimization and search engine marketing quickly, is to publish higher-quality content more often than your competitors. And for this I recommend you start with a 90 day challenge where you publish one excellent blog post every day for 90 days.

For a tutorial on how to create great SEO content, watch this video: https://youtu.be/sDl16D71riQ

Aside from simply publishing the content your content needs to be focused on a specific keyword which represents a core topic in the mind of your users.

Keyword research is how you get into the mind of your target visitor and understand what they’re looking for what their needs are and where they are in the buying cycle so you can create and craft great content that answers their biggest questions while proving to Google that you are a quality publisher worthy of their users attention.

Here is my video where I show my exact process for doing keyword research… It is an hour-long consulting session I did for a close friend that I recorded to show you my exact process for professional keyword research: https://www.youtube.com/watch?v=O_FfdjNOgpQ

The video goes deeper into how to structure your content marketing within your content management system in order to achieve maximum results. We look at what parts of page design and layout are important for you to focus on so you can trigger the most ranking factors in Google’s algorithm for SEO and outrank your competitors.

From the title and descriptions to the headline, heading tags and the concept of turning your post into a multimedia destination are all covered at length. These are the techy nuts and bolts of SEO and there’s really only a handful of them you need to understand in order to optimize your content marketing efforts.

There’s definitely a lot of overlap from what is covered in this video and what was covered in the YouTube SEO video which you can watch here: https://www.youtube.com/watch?v=ffkxuvFAE2k

To be perfectly honest, if you really want to dominate at organic search engine optimization your best bet is to also dominate at YouTube SEO creating a content marketing strategy that leverages both video marketing and organic search engine marketing together.

This is why I have continued to mention content marketing because search engine optimization should really just be one pillar in an overall content marketing strategy…

Some people (who are often trying to sell you SEO courses) claim that the real “trick” to search engine optimization is all about outreach and getting other people to link to you. I am not from this school of thought and in the process of generating tens of millions of page views through organic search engine optimization, I’ve never really implemented this method.

Other videos you will find helpful are the keyword research video: https://www.youtube.com/watch?v=XhfXIs2M1Bc

How to get organic traffic from Google: https://www.youtube.com/watch?v=HbBxU_ruVUY

And if you want to learn how a solid Google SEO and organic search engine optimization strategy can boost the effectiveness of your facebook advertising campaigns, watch this video: https://www.youtube.com/watch?v=sgJ6g3hjD_4

On-Page SEO is absolutely essential to rank your website high in Google.

Contact Me Here: http://bit.ly/RyanMarkets

Your website SEO, sometimes referred to as, onsite SEO, continues to become more important as the Google algorithm gets better at searching websites.

As mentioned in the tutorial, here is the on-page SEO formula pack to help you rank higher in the search results: [link to landing page]

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Ensuring your website is optimized for search engines is not hard but there is a lot of information to absorb and implement.

Because of this, and since this is a long video, I’ve made a table of contents below so you can reference different parts of this beginners guide when needed.

TABLE OF CONTENTS:
I. Relevancy: 00:47 – 1:58
II. Site Structure (SILO): 1:59 – 5:28
III. Google Sitemap: 5:29 – 6:49
IV. Content Optimization: 6:50 – 11:49
V. Images: 11:50 – 13:21
VI. URLs: 13:22 – 14:43
VII. Metadata: 14:44 – 15:37
VIII. Website Speed: 15:38 – 18:19
IX. Engagement Signals: 18:20 – 20:55

RELEVANCY
Relevancy is a term that explains the depth of your content; in other words, how comprehensive are the topics discussed on the site.

SITE STRUCTURE (SILO)
Silo structure is important for your on page seo because it helps spread authority throughout your website as well as enhances the relevance of your webpages.

GOOGLE SITEMAP
A sitemap is a document displaying the structure of your website and tells search engines how to index it.

Indexing, is just a fancy way of describing the act of a search engine finding, searching through, and storing the information of your website.

Having a sitemap is good for SEO as well as getting your website indexed faster!

CONTENT OPTIMIZATION
This is the process of creating high quality articles that are loved by both site visitors and search engines.

IMAGES
It’s good practice to have at least one image on each page of your website. Having images improves the look and allows you to break up the content in readable chunks.

There are a few tweaks you want to do with all of your images to improve your on page seo.

URLS
Your urls play an important part in your website SEO.

Google has changed significantly from its earlier days when having keywords in your URL could make or break your rankings. However URLs still play an important role in onsite optimization.

It is important to have exact match or partial match keywords in your URL tag for the main keyword you are trying to rank for (for the specific page or post).

METADATA
Your metadata is the information displayed on search engine result pages.

This can be controlled on a wordpress website using a plugin called yoast seo.

WEBSITE SPEED
The art of Website speed optimization is huge when in the world of SEO (and for good reason). Google is looking for websites that function efficiently; they didn’t get to where they are today by providing their users with bad search experience!

Attention span on the internet is short. For this reason, businesses have to capture it fast with quick loading websites. Otherwise, the viewer will leave before even seeing your site.

This low time on site is a bad ranking signal and steps should definitely be taken to mitigate it.

The easiest way to improve your website’s loading speed is with quality hosting. As mentioned in the video, SiteGround: [link] has perhaps, the best shared hosting plan on the web!

ENGAGEMENT SIGNALS
There still really isn’t any definitive evidence on whether Google uses engagement signals in their ranking algorithm.

There are tons of SEOs that believe there is strong evidence that Google does, in fact, take into account how users are interacting with your website (I am one of these SEOs).

If not now, engagement signals are going to play an ever-increasing role into the future as artificial technology continues to become insanely accurate at judging human behavior.

Want to see an SEO strategy that actually works? Then you’ll love this step-by-step case study.

In this case study I’ll reveal how I boosted my organic traffic by 175.5% in 30 days using one of my favorite SEO strategies: Guestographics.

And I reveal the entire step-by-step process in the video. Specifically, you’ll learn:

First, I’ll cover to create create infographics that people want to share (I focus on visual content, but the same rules apply to blog posts, podcasts and videos).

Next, and this is KEY, you learn how to promote your content the right way. And no, I don’t mean “share your content on Facebook” or “email 1000 people with the same generic email.”

Instead, I show you a simple system for getting your content in front of the influencers in your space that are likely to share it.

And of course, along the way I provide lots of examples, scripts and case studies to help you easily implement what you learn.

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If you want more to get more organic traffic, you may focus on things like keyword research, link building, and on-page SEO. And while these approaches are still super-important, they’re far from the only things you can do to get higher rankings.

So:

What else is there? Well as you’ll see in the video, Google appears to be using a new ranking factor. A ranking factor that’s becoming more and more important.

(How important? As you’ll see in the video, two people recently optimized their site around this ranking factor and quickly reached the #1 spot in Google).

And in this video not only will I show you what this ranking factor is, but you’ll also learn:

– The simple, 3-step process you can use to get more traffic from Google…without higher rankings (yes, really).

– How a 2-minute tweak helped me rank #5 for the insanely-competitive keyword: “list building”.

– The 8 words you NEED to have on every page in your site if you’re serious about SEO in 2016.

– And more.

And when you finish watching, leave a comment below the video to let me know what you think…and how you plan on using the CTR Magnet Method to get more organic traffic to your website.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko