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Abstracted benefits, summarized value, and promise-free landing pages keep marketers safe—and conversion rates low. Joanna shares how and why your copy needs to get specific to move people to act.

Server log files contain the only data that is 100% accurate in terms of how Google and other search engines crawl your website. Sam will show you what and where to check and what problems you may to need to fix to maximize your rankings and organic traffic.

Torn between your marketing work and hiring? Emma shares how to take the skills you already have, flip them on their head, and find people to hire on your growing marketing teams. Spoiler: they’ve been under your nose the whole time.

Learn how to optimize internal link structure for an easy and surprisingly large SEO ranking wins. Alex will cover the math behind how authority flows through your site, how to evaluate links in your global navigation, common mistakes on CMSs, and other tactics to improve your site’s most important pages.

Learn the tactics for creating a navigation that increases your organic visibility, streamlines user experience, and boosts conversion rates as Robyn walks you through the most important steps to getting your navigation in order.

Conférence de Vincent Terrasi et Maxime Legendre lors de WeLoveSEO le 3 octobre 2019 à Paris. Comment Blablacar optimise ses refontes et migrations SEO ?

Mike will walk through the projects that his individual team members took on to improve how they handled local links, reviews, reports, and lots of areas in between.

True customer loyalty and retention lies in the experience people have with your brand. Kristen will show you how to leverage video to optimize for experience, foster loyalty, lower churn, and create evangelists.

Conférence de Tom Capper de Distilled lors de WeLoveSEO 2019 à Paris.
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Like it or loathe it, as SEOs we often find ourselves being asked to explain rankings, especially for highly visible head terms – but I’ve noticed in the last few years that for these most competitive terms, the normal rules don’t always apply. In this session, I’ll talk through new data, examples, and real world tests to explore the hypotheses that Google is increasingly going beyond our normal understanding of ranking factors.