Content syndication can be an effective link building strategy if it is used in the right way. However, if it is used in the wrong way, it will get your site flagged for a penalty. In the past, many SEOs would use article or content syndication software like Isnare to blast out several articles across the net. Even now, many black hat SEOs use syndication software to build tiered links that will help rank their website.
If you are building an online brand, then you should implement a content syndication strategy that will expose your site’s content to relevant audiences and gain your site traffic and natural links.
Watch this video to see how this occurred naturally with the website http://oliviarose.fr.