How to grow money pages from orphan pages

What if your orphan pages are the secret to earning more traffic and conversions? How do you take a page from an SEO orphanage all the way to the top? Join OnCrawl’s François Goube and Eric Enge as they explore the process of transforming orphan pages.

This OnCrawl webinar is part of the SEO in Orbit series, the first ever webinar series sending SEO into space!

Aired on: June 4th, 2019

Presenting Eric Enge – [00:49]
What are orphan pages – [05:29]
Discovering orphan pages – [06:26]
Extreme cases – [08:21]
Handling orphan pages – [09:26]
– Overview: value vs no value pages – [09:44]
– How Google discovers orphan pages – [11:12]
– Ranked orphan pages as a sign of good content – [12:36]
– Orphan pages with organic traffic – [13:16]
– Orphan pages with only bot traffic – [13:33]
– Crawl budget waste – [14:18]
– Orphan pages with backlinks – [15:04]
Page importance and the internal link graph – [16:36]
Expected improvements – [17:41]
Relevance to rest of site – [18:09]
Disallow and noindex strategies – [19:07]
Impact on a site as a whole – [22:30]
– Recent Google core algorithm updates – [22:56]
– Long-tail search questions and details – [24:06]
– Google ranks an overall site experience – [24:46]
General topics in technical SEO – [25:31]
– What results to expect from technical implementations – [26:41]
– Googlebot-image and visual search – [28:03]
Q&A – [30:56]
– Orphans with backlinks but poor content – [31:16]
– Recent North Face incident – [32:28]
– Awareness of crawl budget in the SEO community – [34:24]
– Use of entity IDs – [38:34]

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