Discover why most businesses actually don’t take off – why? Because of a simple paradigm shift they fail to make: from profit/loss to balance sheet thinking.
This concept I learned from the book 24Assets by Daniel Priestly, an excellent book for every digital marketer and online business owner who wants to build a successful business in the 21st century.
I feel like now I can focus on more effective outputs that build real value and less on the day to day cashflow.
Working ON my business, and not IN it!