SEO in Orbit: (Internal) links make the world go round

Dixon Jones and Julie Joyce pull apart a central topic in SEO: internal site links. Learn how to choose a site architecture that suits your website, how to develop or perfect an internal linking strategy, and how to use links to promote your key pages to Google.

This OnCrawl webinar is part of the SEO in Orbit series, the first ever webinar series sending SEO into space!

Aired on: May 23rd, 2019

Presenting Julie Joyce and Dixon Jones – [01:18]
Difference between internal and external links – [03:17]
What is PageRank? – [04:19]
Importance of links in SEO – [05:56]
Authoritative links – [06:56]
Good linking strategies – [08:03]
Managing links to expired or redundant content – [09:36]
Orphans – [10:51]
Safe strategies – [12:03]
Internal links and nofollow – [13:51]
Spotting a need for improved internal linking – [15:09]
– Critical pages not ranking – [15:24]
– Weak performance despite backlinks – [15:32]
– OnCrawl’s Inrank – [15:42]
– Internal site search – [16:26]
Measuring effectiveness of a linking strategy – [16:56]
Internal PageRank sculpting – [17:39]
Internal linking and freshness – [19:32]
Internal linking and seasonality – [20:32]
Robots.txt and allowing crawls by bots – [22:09]
Q&A – [26:54]
– Using keywords to add internal links to new articles [27:06]
– Linking and JavaScript – [30:23]
– Internal links for news sites without topic pages – [32:34]
– What to avoid when asking for backlinks – [33:33]

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