SEO in Orbit: Smart SEO for smartphone browsers

Cindy Krum takes us through the differences between mobile and desktop SEO. Where do the differences come from, and what should you as an SEO do about them? We cover topics from Mobile-First Indexing to AMP, and everything in between.

Presenting Cindy Krum – [00:49]
What is mobile SEO – [02:38]
What is Mobile-First Indexing – [03:59]
What is AMP – [04:36]
– Difference between mobile and desktop SEO – [05:21]
– Google: repurposing content – [05:53]
– Zero-result searches and gamification – [06:41]
– Broader intent on mobile searches – [07:21]
– Google: monetization of search – [07:41]
– PWAs – [8:31]
– Indexing API – [09:16]
– TWAs – [09:56]
– New Google features outside of SEO – [11:21]
Importance of Mobile SEO – [12:26]
– Factors that make mobile SEO critical – [12:26]
– Markets with greater need for mobile SEO – [13:56]
Mobile-First Indexing – [16:01]
– How to tell if you’ve been switched – [16:06]
– Smartphone bot as primary crawler – [16:31]
– Better access to listings in SERP features – [17:56]
– Featured snippets and content within pages – [18:26]
Key points for a mobile friendly site – [20:38]
– Google’s guidelines – [21:04]
– Embrace entertainment culture – [21:18]
Managing different versions for mobile vs desktop – [23:36]
Advantages of AMP – [24:16]
– Faster web with less data exchange – [25:31]
– AMP as a Google-hosted CDN – [26:06]
– Favoring a move towards interactive, entity-based results and Google Play – [27:36]
– Taking advantage of AMP code even without AMP validity – [35:21]
AMP stories and new remixed content – [31:06]
Benefits to early adopters of new Google features – [34:06]
Googlebot-image and indexing images – [35:26]
Tips for recipe blogs: hi-res images – [38:56]

This OnCrawl webinar is part of the SEO in Orbit series, the first ever webinar series sending SEO into space!

Aired on: May 29th, 2019

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