SEO in Orbit: Unlocking the secrets of indexing

Kevin Indig shares his thoughts on getting pages indexed, how the pages indexed for a site influence site-wide rankings, and what pages shouldn’t be indexed. What is the right approach towards this intermediary step between getting pages discovered and getting them to appear on SERPs?

This OnCrawl webinar is part of the SEO in Orbit series, the first ever webinar series sending SEO into space!

Aired on: June 12th, 2019

Presenting Kevin Indig – [01:16]
Definitions – [03:19]
– Crawling – [03:51]
– Google’s 3-step process – [04:20]
– Indexing – [04:56]
– Log files – [05:24]
Ways to check indexing – [07:15]
– Not recommended: “site:” queries – [07:26]
– Recommended: Search Console URL Inspection – [07:36]
– Recommended: XML sitemaps and the Coverage Report – [07:46]
Importance in distinguishing between crawl-render-index – [08:39]
Different Googlebots – [09:00]
Changing priorities in Google’s process – [09:54]
Crawl: ways Google finds URLs to index – [10:28]
– How Google prioritizes URLs (Crawl budget) – [10:56]
– Popularity: backlinks and PageRank – [11:21]
– Status codes – [11:29]
– Site hygiene – [11:41]
– Page speed and server response time – [11:51]
Rendering: Caffeine update – [12:13]
Indexing: Different clusters for content types – [12:28]
Ranking: Separate algorithms – [12:54]
Improving indexing speed – [13:46]

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