Pinterest is one of the largest social networks on the planet. Many people in the world of SEO believe that it should be used in a link building campaign because of the direct link benefit that can be gained.
The reality is that most of the links on Pinterest have the rel=nofollow attribute, which means that no PageRank will be passed onto the linking site.
Even though there is the nofollow attribute, Pinterest should be used to generate exposure, attract traffic and influence links with the audience. Watch the video to learn more.